In the competitive world of technology, standing out is imperative. Motorola TV faced a classic but challenging dilemma: how to effectively communicate the differences between its various televisions, which come in different sizes, formats, and features, to a customer base often overwhelmed by options. The solution arrived at the perfect moment, coinciding with a global event: the Paris 2024 Olympics.

With the excitement of the Olympics as a backdrop, Motorola TV found inspiration to create an innovative campaign that not only informed customers but also captured their imagination. The central idea was to compare the data and features of their televisions with the statistics and metrics of various Olympic sports. This way, each TV model was presented not only as a technological product but as the perfect companion for enjoying and analyzing sports.

To bring this idea to life, Motorola TV developed a series of visual artworks that combine the aesthetics of Olympic sports with the technical specifications of their televisions. These artworks were not only visually appealing but also provided a clear and understandable way to differentiate each TV model.

For example, an ultra-wide screen TV was compared to marathon running statistics, highlighting its ability to display more content simultaneously. Another model, known for its high refresh rate, was associated with the speed and precision of archery, emphasizing its performance in high-action scenes.

This professional campaign titled ‘Motorola Olympics ComparaTV’ was published in Ecuador in August, 2024. It was created for the brand: Motorola, by ad agency: BBA Ecuador.