Bimani 13 is a Madrid-based womenswear brand created from the vision of Laura Corsini. Slow and steady, the brand became a referent within 4 years, going from one small store to now having 3 stores and 200,000 followers on Instagram.
At this point they needed to refresh themselves to become a more solid brand.
Realising that the audience were already calling the brand BIMANI, we decided to remove the 13 and give more prominence to the name itself.
BIMANI needed to look forward and convey its real brand values, so we created a more evocative and experiential identity that now communicates beyond the benefits of its products. The new brand combines contemporary elegance with sensitive forms in order to create a complete visual language that focuses on real women.
CREDIT
- Agency/Creative: Alvaro Arnaiz
- Article Title: More Experiential, More Sensitive, More Bimani
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Spain
- Market Region: Europe
- Project Deliverables: Brand Advertising, Brand Design, Brand Experience, Brand Identity, Brand Naming, Brand Redesign, Brand Refinement, Brand Strategy, Brand World, Branding, Graphic Design, Identity System, Packaging Design, Photography, Rebranding, Research
- Industry: Fashion
- Keywords: BIMANI soy_alvaroarnaiz rebranding packaging fashion womenswear brand branding
