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Morarts Studio Creates a Brand Identity for Leonardo, a Nutritionist With a Focus on Sports and Well-being

Morarts Studio Creates a Brand Identity for Leonardo, a Nutritionist With a Focus on Sports and Well-being

Leonardo Teixeira, a highly regarded nutrition professional, leverages his extensive experience to guide individuals toward optimal well-being through sound nutritional practices. With a primary objective of enhancing the confidence of everyone he encounters, Leonardo goes beyond the realm of nutrition to integrate personal development and overall health improvement into his mission.

The essence of Leonardo’s unique brand embodies qualities such as lightness, well-being, energy, and charisma, fostering a holistic approach to health. The carefully chosen colors serve as a representation of energy, symbolizing the positive impact that Leonardo aspires to make on the daily lives of those he seeks to assist. The deliberate selection of a serif font in the branding is intentional, aiming to establish a connection with the audience and emphasize impactful changes.

At the core of the brand is a thoughtfully designed logo, featuring arrows that symbolize the pillars of Leonardo’s mission: goal-setting, focus, and the path to follow. This symbolic representation extends beyond conventional notions of nutrition, creating a visually impactful connection with the audience.

The end result is a revitalized brand that exudes confidence, vibrancy, and boldness, reflecting the new phase of Leonardo’s journey. This distinctive brand sets itself apart from conventional norms, underscoring Leonardo Teixeira’s unwavering commitment to a holistic and impactful approach to nutrition and overall well-being.

CREDIT

  • Agency/Creative: Morarts Studio
  • Article Title: Morarts Studio Creates a Brand Identity for Leonardo, a Nutritionist With a Focus on Sports and Well-being
  • Organisation/Entity: Freelance
  • Project Type: Graphic
  • Project Status: Published
  • Agency/Creative Country: Brazil
  • Agency/Creative City: Morarts Studio
  • Market Region: South America
  • Project Deliverables: Brand Design, Brand Guidelines, Brand Mark, Logo Design
  • Industry: Non-Profit
  • Keywords: nutrition, visual identity, fitness brand, logotype design, morarts, brand design, wellness brand

  • Credits:
    Art Direction: Matheus Morales
    Photography: Gabriel Ayres

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