Branding for creative agency / animation studio mooove, specializing in creating motion videos. The main element of visual communication in the agency’s identity is a sign in the form of a circle turned into a character. When moving, the circle leaves a trace with different levels of opacity, turning into a visualisation of the phases of movement in animation. For the text version of the logo, a related principle is used. Typography loses the level of opacity, thanks to which the effect of movement in space and time is created.

To enhance the effect of movement, the composition adheres to the dynamic principle of construction. Typography inscribed along the contour of the figure, enhances this effect, as if rolling inside the circle, losing its stable position in space. Thus, there is a large field for experimentation, within which you can combine circles in different variations and scales.
The superimposition, which is created through transparency, will bring additional rhythm and depth to the composition. The agency’s identity immediately states that it is in constant dynamics, working with experimentation within movement, exploring its variation even within simple forms.

Bright accent colors that support the visual language of the brand continue the corporate style. Their combinations make it possible to create associations with the agency, even without using the corporate mark. Texture and material also play an important role – transparent matte plastic was chosen for the product carriers, which continues the logic of the trademark design.

The project helped me in understanding the combination of creativity and creating a system within which visual communication can be built. By limiting myself to just one geometric figure, I created a complete statement that identifies the brand. As a designer, it is important for me to create relevant and contemporary design, supported by a conceptual framework that resonates with the viewer.