Mid-Autumn Festival is the reunion festival, a traditional culture of the Vietnamese people because it brings with it an interesting origin and meaning. For thousands of years, every autumn, people eagerly welcome the Mid-Autumn Festival on the 15th day of the 8th lunar month. Under the bright moonlight, they broke the conversation and wished for a peaceful life.
In Vietnam, the moon has a great meaning of the country with wet rice culture. The full moon day of August is when the sky and earth are most beautiful, the climate is cool, the moonlight clearly illuminates each scene at night. This time is also the time when the most leisurely work, people can then leisurely admire the scenery and enjoy the moon and immerse themselves in heaven and earth. After gathering together to break the feast, families will gather on the balcony or find a place on high to watch the full moon together. Under the bright moonlight, parents often tell their children an anecdote about Uncle Cuoi sitting on a banyan tree.
Minimalist and Elegant Design: Today’s moon cake is no longer only meaningful as a food and drink, but it can also be used as a gift, a solemn gift. Therefore, to meet this demand, the designs of today’s mooncake boxes have oriented towards a minimalist design, but still ensure a luxurious and sophisticated element.
In the traditional Vietnamese custom – Mid-Autumn Festival, moon cake is considered a symbol of blessings and reunion. This is an opportunity for people to visit, show gratitude, express mutual concern, show affection to partners, colleagues and employees as a thank-you and wish for the relationship to become more and more sustainable. chop. And this is also a good opportunity for businesses to unleash their reputation through high-end packaging and box design images.
- Agency/Creative: Bee Design
- Article Title: Mooncake Packaging Design by Bee Design
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Vietnam
- Agency/Creative City: Ha Noi, Vietnam
- Market Region: Asia
- Project Deliverables: Product Design
- Format: Bag
- Substrate: Pulp Board
- Industry: Food/Beverage
- Keywords: Moon cake packaging design
Designer: Pham Hoa