From the Krušik distillery, the creator of Monogram rakija (fruit brandy), comes a product of exceptional quality. It is handcrafted in a small batch, with old, artisanal methods, refined and with a delicate taste, obtained by distilling 18 botanicals and the finest wheat alcohol. Traditional Monogram dry gin is distilled from the fruits of wild juniper from the local mountain areas, coriander, angelica, “St. spirit” that was once believed to have heavenly origins and mystical powers, Mediterranean citrus and pieces of ginger, which gives a particularly complex note to this genuine gin.
We have simplified the complexity of aromas and flavours with a design dominated by a typographic solution and a simple illustration of the most important botanical elements, packaged in a classic Apollo bottle with a natural, universal and timeless design typical of gin.
To highlight the unique character of Monogram gin, we packed the bottle in a royal dark blue box, which, with its design details, entices the viewer to “enter” the box and discover all the richness of complex flavours that Monogram gin contains.
The label is printed at Promedia print from Belgrade, Serbia, on Arconvert Acquerello Bianco 90gsm self-adhesive paper from Fedrigoni, and the box is handcrafted by Lerim printers from Lukavica, Bosnia and Herzegovina on Sirio Dark Blue paper board also from Fedrigoni.
Studio Nenad Došen is multidisciplinary design studio specializing in branding and identity, packaging design, strategy and positioning, digital communications, and advertising. We create products that will win you over with their name, visual narrative, and exciting and original story, awaken your feelings, and delight you with a unique experience.
CREDIT
- Agency/Creative: Studio Nenad Došen
- Article Title: Monogram Gin Packaging Design by Studio Nenad Došen
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Bosnia and Herzegovina
- Agency/Creative City: Banja Luka
- Market Region: Europe
- Project Deliverables: Art Direction, Brand Design, Brand Identity, Creative Direction, Graphic Design, Packaging Design, Photography, Product Design, Product Photography
- Format: Bottle, Box
- Industry: Food/Beverage
- Keywords: gin, monogram, packaging, bottle, label, graphic design, hotfoil, handcrafted, box, gift box, spirits, liqueur, alcohol, blue, navy blue, premium, gold, creative direction
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Credits:
Creative director: Nenad Došen
Photographer: Bojan Crnokrak