An Boutique: Originating from stories about prejudice in being judged by a woman’s personal style of dress, unintentionally it makes women bound in clothing style, An Boutique was born to firmly affirm for taking women’s fashion to new heights. An Boutique is a designer fashion brand for women, with a message of freedom and elegance
An Boutique is a designer fashion brand for women, with a message of freedom and elegance. After many years of traveling around the world to improve knowledge about fashion with a passion for art, the brand’s mission is to create a pleasant feeling from experience to brand image for each customer. put on a shirt from An Boutique. An in Vietnamese means Peaceful
Concept: The logo is inspired by the letter “a” in the word An – Peaceful, rotate in any direction, the logo will keep the peaceful image unchanged. The smooth lines of the typeface make us think of the soft lines of a woman, sexy, attractive, and elegant.
Visualisation: The contours of the logo are put to use for the identification system. The logo’s identity when used in publications helps to evoke the freedom to immerse in the curvilinear lines.
Message: Discovering peace in a personal fashion, poetic, dreamy, and with the delicate aesthetic is our main message, come to An for us to experience fashion with indulgent style. peaceful feeling.
CREDIT
- Agency/Creative: Monday Creative VN
- Article Title: Monday Creative Create Visual Identity for An Boutique
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Non Published
- Agency/Creative Country: Vietnam
- Agency/Creative City: Ho Chi Minh City
- Market Region: Asia
- Project Deliverables: Art Direction, Brand Identity, Brand Tone of Voice, Branding, Graphic Design, Typography
- Industry: Fashion
- Keywords: Brand Identity, Fashion, Vietnamese, Monday Creative, Fashion Identity
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Credits:
Art Director: Vu Pham
Senior Graphic Design: Ha Phuong
