I was commissioned to design the complete branding for a newly launched wine brand for a new Hungarian winery. During the project, I created the full packaging designs for their products. The products will be launched in Hungary within a few days, positioned in the premium category.

Task
I designed the branding and wine labels for a very small garage winery. The winery is located in one of Hungary’s traditional wine regions and was founded by two enthusiastic young individuals. They believe in the quality of traditional winemaking, so instead of mass-producing with reductive methods, they make their wines with spontaneous fermentation, aging them in oak barrels. This wine series is the result of seven years of hard and dedicated work.

The mission of the two young winemakers is to preserve traditions and maintain naturalness. Additionally, experimentation plays a significant role in their work.

Approach
When designing the branding for the winery, tradition and playfulness were the two most important aspects. The concept is based on illustrations that draw inspiration from the world of fairy tales, and the everyday life of simple village life. Each wine label tells a story.These stories are narrated by a little bird, which also appears in the emblem.

Result
The packaging design emphasizes simplicity. The wine bottles are sealed with traditional cork stoppers, protected by a layer of colourful wax, ensuring the wines can be preserved for years. The distinct appearance of the wines is characterized by the simple glass, the colours, illustrations, and the wax seal used. The wax seal featuring the logo is a recurring element throughout the branding.