Coffee Brew packages environmentally friendly coffee that grows in the steep slopes of the Sierra Madre mountain range in Chiapas, Mexico. tbpmx created packaging with modular illustrations that reflect the origins of the product. A color palette extracted from the colors of dawn cruising through the mountains, sharp typography and an icon that embodies the idea of harvesting coffee beans from exceptional soil create a strong visual identity for an extraordinary product.
CREDIT
- Agency/Creative: the branding people
- Article Title: Modular Packaging for Coffee
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Mexico
- Market Region: North America
- Project Deliverables: Brand Creation, Brand Identity, Branding, Graphic Design, Packaging Design, Research
- Format: Pouch
- Substrate: Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
