Modern, Classic and Classy Wines from La Rioja, Spain
Montalbán Estudio – El Tuerto
“El Tuerto is a classic wine from La Rioja with a modern touch. It shares its name with the river flowing by the vineyard, so we decided to skip the typical images of the winery and the land and replaced them with illustrations of the local fauna. The clear and delicate style of the labels evokes the natural environment in which the wine unfolds, highlighting and dignifying its origin. A classic design with a fresh language.”
CREDIT
- Design Agency: Montalbán Estudio
- Organisation/Project Type: Agency Commercial / Published
- Article Title: Modern, Classic and Classy Wines from La Rioja, Spain
- Brand / Project Name: El Tuerto
- Project Type: Consumer Brand Creation
- Strategic Deliverables: Consumer Research / Insight, Consumer Brand Naming, Consumer Product Naming, Consumer Product Brand Architecture
- Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Visual Brand Identity, Consumer Graphic Packaging Design
- Location: Spain
- Market Country: Spain
- Market Region: Global
- Product Category: Wine
- Consumer Packaging Format: Bottle
- Consumer Substrate / Material: Glass
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
