Founded by three realtors with a combined experience of over 30 years, Linchpin aims to redefine ethics and excellence in the regional real estate market through transparent communication, credible industry insights and personalized, data-driven investment strategies and having worked for some of the leading regional real estate developers and agencies, we’ve gained a deep understanding of the real estate market and its potential.

Looking to shed their outdated identity and reintroduce themselves to the market, Linchpin’s approached us to inject modernity and professionalism into their brand. We wanted to strike a balance between their youthful, forward-thinking approach and their years of industry knowledge. Given that Linchpin targets a luxury clientele.

Our goal was to strike a balance between Linchpin’s youthful, forward-thinking approach and its extensive industry knowledge. The new logo incorporates a doorway design formed by robust shapes, resembling the letter L, to convey reliability. We chose a simple, legible font in uppercase to emphasize directness and focus.

Linchpin’s core colors are black and white—a timeless, sleek, and professional color scheme. The high contrast ensures that the brand stands out and remains easily recognizable. It exudes simplicity, and elegance, and communicates a message of trustworthiness and expertise. To further enhance the brand’s modernity, we utilized partial or zoomed-in architectural images with interesting angles and perspectives as visual elements.