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Mộc Hòa – A New Year Gift Box Infused with Vietnamese Cultural Essence, Designed by Cillgold Agency

Mộc Hòa – A New Year Gift Box Infused with Vietnamese Cultural Essence, Designed by Cillgold Agency

About Concept
Inspired by Eastern culture and the noble virtues of the Vietnamese people, Cillgold proudly introduces the MỘC HÒA red envelope set – a symbol of simplicity, sincerity, and traditional beauty.

MỘC HÒA captures the serene and familiar essence of rural Vietnam through folk art. Under the shade of bamboo groves and along gentle rivers, it reflects the peaceful, simple life and the deep bonds shared across generations. More than a red envelope, MỘC HÒA is a work of art that blends rich cultural traditions with modern elegance.

MỘC: Simplicity and purity, honoring the unadorned beauty in the Vietnamese soul and way of life.
HÒA: Balance and harmony, symbolizing the deep connection between people and nature.
Four Virtues – Four Blessings
Each red envelope in the set represents the four admirable characteristics of the bamboo tree, which align with four meaningful New Year wishes:

Unity and Harmony (Reunion): Bamboo grows in clusters, symbolizing togetherness and heartfelt wishes for reunion.
Warmth and Prosperity: Bamboo is flexible and essential in daily life, symbolizing friendliness and serving as a foundation for prosperity.
Perseverance and Strength: Bamboo stands tall and resilient, reflecting the wish for steadfast strength and determination.
Simplicity and Peace: Bamboo embodies humility and gentleness, carrying the wish for peace and tranquility.
Art of Mother-of-Pearl Inlay
The traditional craft of mother-of-pearl inlay, dating back to the 3rd to 5th centuries, showcases the skill and dedication of Vietnamese artisans. They shape shells and nacre into intricate patterns, creating exquisite pieces that require precision and years of experience.

With MỘC HÒA, Cillgold has thoughtfully replicated the beauty of this art using modern printing techniques, bringing the intricate look of mother-of-pearl to life. This unique detail enhances the traditional charm and elegance of the gift set.

A Meaningful Gift for the New Year
The MỘC HÒA set includes four red envelopes that can be combined into a small folding screen, completing a beautiful piece of art. This special gift not only conveys heartfelt wishes but also adds a warm, joyful touch to family gatherings and spring celebrations.

Cillgold wishes everyone a New Year filled with:
“Reunion – Prosperity – Strength – Peace.”

CREDIT

  • Agency/Creative: Cillgold Agency
  • Article Title: Mộc Hòa – A New Year Gift Box Infused with Vietnamese Cultural Essence, Designed by Cillgold Agency
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Vietnam
  • Agency/Creative City: HCMC
  • Market Region: Asia
  • Project Deliverables: Art, Art Direction, Design, Drawing, Graphic Design, Illustration
  • Format: Box
  • Industry: Professional Services
  • Keywords: Packaging new year vietnam bamboo culture luxury lunar gift box Lucky Money Envelope Bao lì xì

  • Credits:
    Agency: Cillgold

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