Branding & Packaging Design

Requiring branding and packaging design that felt contemporary, accessible, and unmistakable on shelf, Mizzica worked with Percept to design their unique brand offering. The product is a rich and smooth modern Italian crema liqueur, created to excite the Australian market.

Rooted in Sicilian tradition and made for slow enjoyment after dinner, the brief was to balance flavour, celebration, and Italian lifestyle, inviting the first sip and encouraging further discovery across their range.

Selected for expertise in both branding and packaging design, Percept was the natural choice for this beverage brand design project.

Mizzica is a smooth Italian crema liqueur, created to excite the modern Australian market. Rooted in Sicilian tradition with a flavoursome recipe, the drink is made for unwinding after dinner.

This unique alcohol beverage required branding and packaging design with a contemporary and accessible feel, as well as an unmistakable shelf presence.

The packaging design is clean, confident, and unmistakably Italian, without leaning on nostalgia. The wordmark is contemporary and timeless, designed to anchor the range while allowing flavour and colour to take the lead.

Overall, the branding and packaging design reflects an Italian lifestyle rather than an Italian past. It feels celebratory but composed, artisanal yet accessible — a brand designed to live comfortably across packaging, print and digital marketing, as well as future line extensions for new products down the track.