Missy and Co is a brand of limited edition objects designed and illustrated by French artist Missy. Missy and Co offers home items (textiles, stationery, art & kids) produced responsibly (100% made in France) straight from the artist’s imagination. Each limited-edition collection will be developed on a pre-order basis, so that we can manufacture in reasonable and sensible quantities. For this visual identity, it was necessary to imagine a principle of variations and a certain neutrality so that the graphics did not take precedence over the visuals.

First of all, the work focused on creating an original typeface for the name. The M and the I merged to create an original monogram. The other letters are geometrically composed and very round to create a regular rhythm. For the rest of the name, the Mega Fresh script typeface provides a break with its raw design. The next step was to add a series of geometric shapes. Rather than creating a single symbol, the idea was to make several to show the different categories of the brand. Some are simple and open to interpretation, while others clearly show the category (home, bed linen, posters). Finally, a range of colours was also designed to accompany this visual identity, so a consistent palette of 10 colours was chosen. This range is made up of a very light beige for the background, a number of bright colours for the different categories and raw black to provide a sharp contrast. All these elements make up a real toolbox that will enable the brand to constantly evolve and reinvent itself over the coming collections and seasons.