Project Overview
Miska, an authentic Lebanese ice cream brand, is bringing the rich, traditional flavors of Lebanon to the heart of Brussels. The challenge for this project was to create a brand identity that would seamlessly merge the timeless essence of Lebanese culture with a fresh, modern twist. Our branding efforts encompassed everything from the initial concept development to the final execution, including logo design, packaging, and a visual language that captures the attention of both the traditionalists and those with contemporary tastes. This comprehensive approach ensured that Miska stands out as a premium, culturally rich product in the competitive European market.

Fusion of Tradition and Modernity
The core of Miska’s branding lies in the harmonious blend of the old and the new. Our aim was to encapsulate the vibrant essence of Lebanese heritage while infusing it with a modern, sleek appeal. This blend is present in every element of the brand identity. The logo draws inspiration from traditional Lebanese art forms, while the clean, minimalist design speaks to a more modern audience. The packaging was designed to evoke nostalgia for the Middle Eastern roots of the product, using rich, warm colors that reflect Lebanon’s landscapes, while the overall layout and typography give it a crisp, fresh feel.

We didn’t just stop at visual design. We also integrated the brand’s cultural story into its communication strategy, ensuring that Miska’s brand voice reflects the same blend of tradition and innovation. Every touchpoint, from the website to the marketing materials, tells the story of Lebanese ice cream in a way that resonates with modern consumers while paying homage to its roots.

A Unique Branding Solution
If you’re looking for branding that stands out and tells a culturally rich story, Miska is a perfect testament to how tradition and modernity can beautifully coexist. The project showcases our expertise in balancing heritage with forward-thinking design. Explore the full project to discover how we brought the authentic taste of Lebanese ice cream to Brussels, creating a visual identity that reflects both the legacy of Lebanon and the future of the brand in a contemporary European market. With Miska, the result is not just a brand – it’s an experience that bridges cultures, blending authenticity with innovation.