Mirre is a brand specialising in the production and sale of natural candles and body care products based on natural ingredients. An extensive audience of the brand, these are girls who prefer pleasant aromas around their homes. As well as watching their body, its beauty and health, not forgetting about the usefulness of the products used.
The design task was to demonstrate the naturalness of the product, creating the right emotional mood and values inherent in the brand, not forgetting about the premium appearance of the packaging of the product line. It was decided to stick to the shades of green that best fit one of the main features of the product in its niche. The colour palette contributes to the correct emotional perception and adds premium to the overall visual component of the entire brand. Initially, the niche in which the product will be sold was studied. The main positive and negative sides of competitors, expressed in the visual and emotional display of brands specializing in body care products, are highlighted. The naming of the brand has been worked out, which is short in spelling and pronunciation, as well as has a good memorability. The logo took into account the outstanding features of the product, which are clearly expressed by the logo design and the brand name embedded in the name. The laid down simple form in the logo helps the consumer to quickly associate the product with naturalness and thus to dispose to the choice of this particular product. Branded elements derived from the brand logo and designed in an unobtrusive elegant pattern from a pair of leaves have been developed.
As a result of the development of visual communication Mirre, a survivable package for the brand of body care products and natural scented candles has emerged, which emphasises the merits of the product and is competitive among other similar products. The result of the work is a fully functioning brand, developed taking into account all the details and distinctive features, from the name to the packaging of the product line.
CREDIT
- Agency/Creative: muzaget brands
- Article Title: Mirre Brand Packaging Designed by Muzaget Brands
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Russia
- Market Region: Europe
- Project Deliverables: Brand Architecture, Brand Identity, Brand Naming, Brand Strategy, Brand World, Branding, Graphic Design, Packaging Design, Product Architecture, Product Naming, Research, Tone of Voice
- Format: Jar, Tube
- Substrate: Glass, Glass Jar, Plastic
