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Minimalist and Pluralistic Visual Identity and Brand Design for Pluri Estúdio Crested by Icaro Saldanha

Minimalist and Pluralistic Visual Identity and Brand Design for Pluri Estúdio Crested by Icaro Saldanha

The Estudio Pluri, established in 2021 by professionals with vast experience in renowned architecture firms, stands out for its personalized approach in designing architectural projects. These experts, coming from different professional backgrounds, have cultivated a critical eye and a deep aesthetic understanding, combining proportion and functionality to create a unique, practical, creative, and contemporary architecture primarily focused on well-being.

Recently, Estudio Pluri’s new visual identity reflects not only an evolution but also a commitment to modernity and plurality. This update presents a more minimalist yet pluralistic style, where the chosen colors evoke iconic and significant materials from Brazilian architecture, adding a cultural and contextual dimension to the projects.

This minimalist approach, with pluralistic nuances, aims for a clean and versatile aesthetic, allowing the brand to adapt and resonate with diverse contexts and trends. The flexibility and modularity of the new visual identity demonstrate the ability to adjust to the varied demands and visions of each project while staying true to the essence of Estudio Pluri.

This visual repositioning reinforces Estudio Pluri’s commitment to innovation and creativity, preserving the identity of personalized architecture as the studio’s trademark. The new identity incorporates elements that facilitate immediate identification and direct connection with the audience, maintaining the focus on aesthetic beauty, functionality, and the pluralistic approach that characterize its projects.

CREDIT

  • Agency/Creative: Icaro Saldanha
  • Article Title: Minimalist and Pluralistic Visual Identity and Brand Design for Pluri Estúdio Crested by Icaro Saldanha
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Brazil
  • Agency/Creative City: São Paulo
  • Market Region: South America
  • Project Deliverables: Brand Design, Brand Identity, Brand Redesign, Paperwork, Web Design
  • Industry: Construction
  • Keywords: architecture

  • Credits:
    Art Director: Icaro Saldanha

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