Minimal Mammal Branding and Packaging

Minimal Mammal Branding and Packaging

Minimal Mammal is a luxury brand with high-end product line for small animals like ferrets, rabbits, hamsters, rats, guinea pigs and hedgehogs.

Products are tents, leashes, collars and harnesses made by professional furniture designers who are ferret experts. They are durable and washable. Tents are collapsible. As ferrets need 18+ hours of sleep in darkness per day, they are made out of black-out material to create a dark sleeping space, which is important to ferret’s hormonal health. The fur is made from faux rabbit and makes a bit of an instinctual nest.

As the tone of brand is mysterious, luxurious and as it emphasizes a sophisticated fantasy world, we designed unique packagings with a minimal touch of foil and illustration on the outside. However, the inside of the packagings keeps the secrets of this wonderland and once opened, it reveals the fairy tale with a huge gold rose foiling, aiming to turn the real world into a fantasy with a mirror effect.

Ferret photos by The Modern Ferret

CREDIT

  • Design Agency: Pata Studio
  • Organisation/Project Type: Freelance, Non Published Concept Design
  • Article Title: Minimal Mammal Branding and Packaging
  • Brand / Project Name: Minimal Mammal - Pocket-Size Pet Couture
  • Strategic Deliverables: Brand Architecture, Research / Insight, Brand World, Brand Strategy, Tone of Voice
  • Design Deliverables: Packaging Design, Illustration, Brand Identity, Branding, Brand Creation, Graphic Design
  • Location: United Kingdom
  • Market Country: United States
  • Market Region: Global
  • Product Category: Pets & Animals
  • Consumer Packaging Format: Bag, Box
  • Consumer Substrate / Material: Pulp Paper

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