Minimal Labels for Energy Drinks

Minimal Labels for Energy Drinks

ThunDrake is a low calorie, sugar-free, energy drink. The brand currently has 3 different flavors – Ice Blast, Fire Blast, and Black Fire. Each flavor has a different amount of caffeine. The company is targeting mostly athletics, helping them perform better workouts. The labels are really simple and modern with gradient colors.

CREDIT

  • Design Agency: Inspireoo Studio
  • Organisation/Project Type: Student, Published Self Promotional Design
  • Article Title: Minimal Labels for Energy Drinks
  • Brand / Project Name: ThunDrake - Energy Drink
  • External Design Credits: Designed by George
  • Strategic Deliverables: Brand Architecture, Brand Naming, Brand World, Brand Strategy, Tone of Voice, Product Naming
  • Design Deliverables: Packaging Design, Brand Identity, Identity System, Branding, Brand Creation, Graphic Design, Brand Guidelines
  • Location: Bulgaria
  • Market Country: United Kingdom
  • Market Region: Europe
  • Product Category: Beverages
  • Consumer Packaging Format: Can
  • Consumer Substrate / Material: Metal

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