ThunDrake is a low calorie, sugar-free, energy drink. The brand currently has 3 different flavors – Ice Blast, Fire Blast, and Black Fire. Each flavor has a different amount of caffeine. The company is targeting mostly athletics, helping them perform better workouts. The labels are really simple and modern with gradient colors.
CREDIT
- Agency/Creative: Inspireoo Studio
- Article Title: Minimal Labels for Energy Drinks
- Organisation/Entity: Student, Published Self Promotional Design
- Project Type: Packaging
- Agency/Creative Country: Bulgaria
- Market Region: Europe
- Project Deliverables: Brand Architecture, Brand Creation, Brand Guidelines, Brand Identity, Brand Naming, Brand Strategy, Brand World, Branding, Graphic Design, Identity System, Packaging Design, Product Naming, Tone of Voice
- Format: Can
- Substrate: Metal
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation