Minimal Labels for Energy Drinks
ThunDrake is a low calorie, sugar-free, energy drink. The brand currently has 3 different flavors – Ice Blast, Fire Blast, and Black Fire. Each flavor has a different amount of caffeine. The company is targeting mostly athletics, helping them perform better workouts. The labels are really simple and modern with gradient colors.
CREDIT
- Design Agency: Inspireoo Studio
- Organisation/Project Type: Student, Published Self Promotional Design
- Article Title: Minimal Labels for Energy Drinks
- Brand / Project Name: ThunDrake - Energy Drink
- External Design Credits: Designed by George
- Strategic Deliverables: Brand Architecture, Brand Naming, Brand World, Brand Strategy, Tone of Voice, Product Naming
- Design Deliverables: Packaging Design, Brand Identity, Identity System, Branding, Brand Creation, Graphic Design, Brand Guidelines
- Location: Bulgaria
- Market Country: United Kingdom
- Market Region: Europe
- Product Category: Beverages
- Consumer Packaging Format: Can
- Consumer Substrate / Material: Metal
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
