Bessermachen – Angan
“Our sustainable skincare needs have been met with the launch of Angan. The Reykjavik-based brand was set up by Íris Laxdal, an architect and nature enthusiast, whose goods are crafted with only raw ingredients. Named after the Icelandic word for ‘scent’, Angan uses salt from the unpolluted sea of the Westfjords as its key ingredient. The salt is hand-harvested by gourmet cooking salt producer Saltverk, who utilises hot geyser water and just one energy source – an eco-friendly process, which demonstrates the brand’s integrity. The collection currently consists of two key products – a detoxifying, mineral-rich bath salt that’s infused with seaweed and a therapeutic blend of essential oils like bergamot and grapefruit – and the other, an exfoliating salt scrub made with Icelandic moss. Evocative of pharmacy jars, the bottle-green packaging of the former was created by Bessermachen design studio, while the abstract logo, takes its inspiration from Icelandic runes. By putting the focus on quality over quantity, Angan’s minimalist approach receives our seal of approval.”
CREDIT
- Agency/Creative: Bessermachen
- Article Title: Minimal Brand Design with an Essence of Pharmaceutical Packaging for an Icelandic Sustainable Skin Care Range
- Organisation/Entity: Agency Commercial / Published
- Project Type: Packaging
- Agency/Creative Country: Denmark
- Market Region: Europe
- Format: Jar, Pot
- Substrate: Plastic
