Mind CBD is a premium ecofriendly packaging of “sublingual trips of CBD” (cannabidiol or CBD is a non-psychoactive chemical present in cannabis).
The main problem was the perception that there is about “Millennials & Gen Z”, which are recognized as depressed or sad generation.
The big gran idea is mens sana, breaking the mental health taboo by making it tangible. How!? By designing an innovative package which shows an unisex face with a “peace of mind”.
“I want a mind, a state of mind where everything is in perfect harmony, no burns, no worries. I want a site where you feel comfortable with me, the place of my recreation, my mind.”
Separate package help to use only the desired amount of CBD in order to get a “state of mind”. Each container is color-coordinated to pair with the flavor. For example, the eucalyptus flavor is nestled inside the white box, the peppermint is found in the green box & the licorice matches with the dark box..
Value Differentiation: Sublingual strips are an “innovative product within the CBD niche”, being the most reliable, fast, precise & discreet form of consumption.
Printing Process: Blind embossing, Foiling, UV Varnish.
Materials: SIRIO Rough Royal Green, SIRIO Rough Jasmine and SIRIO Ultra Black
*All papers are from Fedrigoni
Further Info of Flavorus:
Peppermint: Mentha spicata better known as peppermint.
Eucalyptus: The version used in food is eucalyptus globulus, better known as white eucalyptus.
Licorice: The characteristic color used in food is black.
- Agency/Creative: Marco Arroyo-Vázquez
- Article Title: Mind CBD Packaging Design Concept
- Organisation/Entity: Student
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: Spain
- Agency/Creative City: Valladolid
- Market Region: Global
- Project Deliverables: Packaging Design
- Format: Box
- Substrate: Pulp Carton
- Industry: Health Care
- Keywords: WBDS Awards, Student
Educational Institution: LABASAD
Educator's Name: Alex Gobern & Clara de Sousa