RUSSIA CREATES is a project by the Eventica Communications agency developed in conjunction with the Mildberry branding agency.
Russians are known for their inventiveness and creativity, but a lot of people still see Russia as this grim unwelcoming place where people are too serious, too unfriendly and too hard to understand.
The Mildberry team developed the Russia Creates concept in which we turned the stereotypes about Russia on their head and demonstrated that Russian entrepreneurs and professionals are talented, open minded people with flexible out of the box thinking, and a great sense of humour and that they can inspire, surprise, create and offer highly original ideas that can completely change the world around them.
The first meeting of Russia Creates members will take place November 20-23 in Abu-Dhabi and will be attended by representatives of a broad range of professional areas: design, art, architecture, food industry, education, cyber sports, fashion, music, movies, advertising and branding, banking, media, IT and many others. This is going to be a three day multi-format conference with a business program from successful representatives of Russia business, featuring participation by representatives of government agencies and businesses from the Middle East and an immersion in creative thinking. We are confident that together we can not only bring the fresh Russian look on the creative industries but also change the negative stereotypes about Russians that exist in business and help solve global problems by creating projects that are import for the entire humanity.