Metafrax Group
New chapter for an industrial leader
Today Metafrax Group is the largest methanol producer in Russia and Europe. Methanol and its derivatives are essential for production of thousands of everyday items – from pharmaceuticals to furniture and fuel. Over its 65 years of history and as a result of strategic acquisitions and organic growth Metafrax Group has become a company with a multi-billion revenue and production assets in Russia, Austria and Korea.
Metafrax Group needed to bring its brand in line with its business strategy. As the company was starting a new chapter of its development, our agency was engaged to develop a new brand for Metafrax Group. We developed new brand strategy, naming, brand architecture, visual language, communications strategy, web site and brand movie for Metafrax Group, the biggest methanol and its derivatives producer in Europe.
CREDIT
- Agency/Creative: Electric Brand Consultants
- Article Title: Metafrax Group Rebrand by Electric Brand Consultants
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Russia
- Market Region: Multiple Regions
- Project Deliverables: Brand Advertising, Brand Architecture, Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand Naming, Brand Redesign, Brand Strategy, Brand World, Branding, Graphic Design, Identity System, Illustration, Photography, Rebranding, Research, Tone of Voice
- Industry: Chemical
- Keywords: metafrax group, chemicals, russia, europe, industrial, corporate, chemistry, electric brand consultants,
