Menle is a company that saves anything of value for future use. We provide a platform for customers to store, track, and manage their valuable possessions. Whether it’s a car, a house, or something else entirely, we make it easy to keep track of everything in one place. Our goal is to make it easy for customers to protect their investments and keep their belongings safe. With Menle, there’s no need to worry about losing anything important again.

My task was to develop a logo and identity while respecting the following requirements: the design should be memorable and recognizable; reflect the activities of the company; inspire confidence and reliability; be strict and discreet.

With bold, thick strokes the brand mark dominates the brand identity and casts an impression of growth and agility. The sharp lines draw the brand’s initial letter (M) to symbolize a growth scale and also give an overall impression of a true business.
The brand visual system is built upon its main symbol as a key identity object. With sharp rigid lines, the brand visual system works in accordance; zig-zag strokes aligned horizontally with a space between each to give the brand the ability to work with other graphic components like our imagery. These sharp strokes can be integrated into various random compositions giving the brand flexibility in use and never-ending graphic possibility for different communication materials.

Post rebrand, we continued to work closely with the Menle team to create their website, suite of photography assets, and illustration commission. The result is a unique and ownable brand with strong visual language throughout.