The Memoire is a small batch loose leaf tea company inspired by life’s little moments. With a collection strongly inspired by moments and a high sense of aesthetic, one of their initiatives is the release of seasonal flavours for each specific moment. Also, each of their 6 core blends transports you to the past while helping you stay in the present. At Mémoire, they take a culinary approach of making sure each blend is flavorful with the best ingredient combinations.
However, in this instance, they are introducing a new permanent collection exclusively dedicated to weddings. This collection is intended to be utilized during rehearsals, as wedding favors, gifts, and more. The packaging design draws inspiration from the intricate aesthetics of Rococo art blended with the elegance of France. The result is a captivating fusion of vintage charm and dreamlike allure. While embracing the essence of weddings, we based the packaging design as an harmonious blend of two artistic influences.
The choice of names for the collection was meticulously made to encapsulate both sources of inspiration. These names not only resonate with the Rococo and French themes but also reflect the romantic and celebratory spirit of weddings. With an unwavering focus on the wedding ambiance, the packaging aims to infuse an air of nostalgia and sophistication. The combination of Rococo’s ornate motifs and French elegance results in a visually striking and emotionally evocative design. We believe that this packaging project for The Memoire’s Wedding Collection encapsulates the essence of celebration, romance, and timeless beauty.
- Agency/Creative: Casa Bele
- Article Title: Mémoire Tea: A Special Edition Inspired by Wedding Dreams
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Argentina
- Agency/Creative City: Buenos Aires
- Market Region: North America
- Project Deliverables: Packaging Design
- Format: Tin
- Industry: Food/Beverage
- Keywords: tea, wedding, tea packaging, packaging design, vintage design, french design
Photographer: Leonora Demirovic