Melgarejo is a family brand that has been producing excellent quality extra virgin olive oil since 1780. We create a design system that articulates and hierarchizes the brand and its product ranges. The packaging image is born with a vital and organic approach from synthetic illustrations based on the Andalusian olive grove.
(ES) Melgarejo es una marca familiar que lleva produciendo aceite de oliva virgen extra de excelente calidad desde 1780. Creamos un sistema de diseño que articula y jerarquiza la marca y sus gamas de producto. La imagen del packaging nace con un enfoque vital y orgánico a partir de ilustraciones de síntesis basadas en la Andalucía del olivar.
CREDIT
- Agency/Creative: Buenaventura studio
- Article Title: Melgarejo Extra Virgin Olive Oil Brand Design
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Spain
- Market Region: Europe
- Project Deliverables: Brand Identity, Branding, Graphic Design, Identity System, Packaging Design, Photography, Product Architecture
- Format: Bottle, Sleeve
- Substrate: Glass Bottle, Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
