Mechacorta (Short fuse) The testosterone molecule disruptively represents this young wine of carbonic maceration, particular and expressive, whole grape, concrete press … a torrent of freshness. Youth explodes into a big bang, and testosterone rules. It goes from zero to a hundred in a breath. Because there is no moment but here and now, to enjoy life with a good drink of “Mechacorta”
CREDIT
- Agency/Creative: Moruba
- Article Title: “Mechacorta” by Moruba, the New Disruptive Design for El Mozo Wines
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Spain
- Market Region: Multiple Regions
- Project Deliverables: Brand Creation, Brand Identity, Brand Strategy, Graphic Design, Identity System, Illustration, Packaging Design, Product Architecture, Research
- Format: Bottle
- Substrate: Glass Bottle, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation