The goal of this project is to create a recognisable design for the Meat Fashion premium meat products brand (Client: Март.рф).
Of course, a brand with such a name stands out among competitors and claims to be expert in the market and high level of requirements for the quality of meat products. Therefore, common style solutions of commercial design and craft style were excluded from the development process.
Fashion, dictated by the name Meat Fashion as a source of inspiration, obliges to bring a piece of art to the design.
For the development of the design, the modern flat graphic language, the art deco traditions and the aesthetics of traditional labels of the beginning of the last century with a clear structure, textures and general saturation of graphic elements were taken as a basis.
Thus, the image of a modern brand based on tradition and conveying a high quality standard of a premium product has been created.
CREDIT
- Agency/Creative: Vlad Sidorak
- Article Title: Meat Fashion Premium Meat Product Brand Design Concepts
- Organisation/Entity: Freelance, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: Russia
- Market Region: Multiple Regions
- Project Deliverables: Brand Architecture, Brand Identity, Graphic Design, Packaging Design, Product Architecture, Tone of Voice
- Format: Tag, Wrap
- Substrate: Pulp Paper
