The Project of Happiness is a creative initiative dedicated to promoting positivity and gratitude through a fun and energetic brand identity. Through colourful designs and engaging content, this project seeks to inspire and uplift individuals, fostering a sense of joy and appreciation in their daily lives.

The founder, Zach, collaborated with our team to create a brand that reflects the message of practising gratitude daily and how it is important to share our gratitude with others.

The colour palette of the brand is a key element that embodies the essence of happiness, passion, and creativity inspired by the 70s creative culture. The primary hero colour, pink, sets the tone for the brand and is complemented by other joyful hues. With this vision in mind, we have developed a brand that is visually appealing and aligned with the values of The Project of Happiness.

In addition to the brand identity, we also created a range of branding assets to enhance the overall brand experience. From van decals to content creator gift boxes and merchandise, every touchpoint has been carefully designed to create a cohesive brand presence.

The website’s design plays a pivotal role in shaping the brand’s identity, serving as a dynamic hub that allows users to easily navigate and access a wide range of messages of gratitude, where the website offers a seamless platform for users to connect with their loved ones in meaningful ways. By incorporating user-friendly interfaces and engaging visuals, the design not only enhances the overall user experience but also reinforces the brand’s mission of spreading love and positivity. With its inviting aesthetic and thoughtful functionality, the website serves as more than just a tool for communication – it becomes a virtual space for genuine expressions of appreciation and connection.

At Maxwell The Studio, we are dedicated to helping brands like The Project of Happiness create a strong and impactful visual identity that resonates with their audience. Through thoughtful design and creative storytelling, we strive to bring positivity and happiness to the world.