In the complex and ongoing developments in the automotive industry, the Max brand has entered the market by pioneering and providing major developments in creating the driving experience. Using technical knowledge and unique design, we have produced cars that, in addition to power and safety, give you the ability to benefit and experience the peaks of life.
With its amazing design, Kalutcar establishes a deep and enduring connection between you and the road ahead. Clout is a true symbol of strength, support and the unique experience of living on the streets. This car allows you to have the highest facilities, capabilities and comfort at your service.
On the other hand, Tiara car invites you to a world to redraw different aspects of life by using the latest technologies and intelligent design. This car is a sign of deep connection with family and current technology in life. With continuous improvement, Tiara allows you to reach the peak of pleasure and experience from all moments of life.
This logo represents the fundamental principles of the Max brand, which motivates people in the face of complex developments and various challenges that arise in life. The curved lines in the logo represent the complexities and challenges that each person faces on their way, in the same way that they draw the complicated ways of life. These curves remind us that life experiences without challenges will be incomplete and shallow. Just as we pass through complicated roads and face threats while driving, in life we will also face threats and obstacles through which we will progress.
On the other hand, these curved lines remind us of the ultimate connection with power, victory and the realization of goals. They represent not only physical strength, but also the efforts, decisions and victories we achieve on the way to achieving our maximum goals in life. This logo reminds us that it is possible to achieve goals greater than our imaginations, but this realization will be with continuous effort, motivation and decisions. This symbol encourages our determination and determination to achieve maximum success in life and leads us to greater goals, greater heights and fulfillment of greater ideals.
In this sense, the new Max brand logo represents all these values and concepts, including power, victory, effort and progress, creating an image of the ideal heights and peaks that can be achieved by reaching the maximum of power and possibilities. The 45-degree angle in the curved lines symbolically plays a central role as a peak over the letters M-A-X in the logo, which clearly represents our goal of achieving the ultimate in whatever we seek. These sharp curves and lines encourage all our efforts and threats towards higher and ultimate goals. With the Max logo, in association with this brand, you will reach the heights of unique experiences and maximum improvements.
CREDIT
- Agency/Creative: Kanoon Iran Novin
- Article Title: Max Motor Co. Branding Created by Kanoon Iran Novin
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Iran
- Agency/Creative City: Tehran
- Market Region: Asia, Middle East
- Project Deliverables: Art Direction, Brand Design, Brand Identity, Branding, Logo Design, Rebranding
- Industry: Transport
- Keywords: car, logo, Maxmotor, Iran, Maximum, brandidentity, branding, MAX
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Credits:
Art Director / Graphic Designer: Rashid Rahnama
Studio Director: Babak Yadegarian
Studio Manager: Elham Tavana
3D Designer: Mahyar Safaizadeh
Account Manager: Sahel Ebrahimi