Thumb Butte Distillery out of Prescott, Arizona wanted Maverick Design – Maverick Engelhart to create a label design of Robert’s Rye in tribute to actor Robert Mitchum and his 1947 Film Noir Classic, OUT OF THE PAST. Like the film, this Rye is edgy and full-bodied; a throwback to a time when Rye was King. Robert Mitchum embodied the rugged and solitary anti-heroes of American Film. Robert’s Rye has all the original flavors of Thumb Butte’s award winning rye, but this recipe is at a 100 proof and is sure to bring a healthy punch. Thumb Butte also knows that the design of the label is equality as important as the juice inside the bottle. They understand how people shop and with the huge variety of ryes fighting for space on the shelves, they knew they needed to stand out from the others. The details in the design and how the printing effects worked with those details sets this bottle on its own.
CREDIT
- Agency/Creative: Maverick Design
- Article Title: Maverick Design Designs New Label for Robert’s Rye Whiskey for Thumb Butte Distillery
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United States
- Market Region: North America
- Project Deliverables: Brand Identity, Brand Redesign, Branding, Graphic Design, Packaging Design, Research, Retail Brand Design, Tone of Voice
- Format: Bottle
- Substrate: Glass Bottle
