“Matiamou,” is a self initiated serum cosmetics brand passionately dedicated to meeting the needs of millennials seeking innovative and transformative skincare experiences. Our brand identity is centered around a captivating and unique liquid typography, inspired by the rich texture of our luxurious serums. This fluid and dynamic element infuses our wordmark with a sense of movement and vibrancy, reflecting our unwavering commitment to pushing boundaries and embracing innovation within the cosmetics industry.
The symbolic representation in our brand identity skillfully arranges the letters of “Matiamou” in a graceful circular formation. This circular motif embodies the perpetual cycle of self-care, symbolizing the journey towards self-discovery and self-expression. It encapsulates the brand’s core belief in the power of embracing individuality and the transformative effects that skincare can have, not only on physical appearance but also on personal confidence and overall well-being.
By seamlessly blending nostalgic elements from the past with a contemporary approach, “Matiamou” creates a brand experience that deeply resonates with our millennial audience. We invite you to embark on a transformative skincare journey with us, where self-care becomes a celebration of your unique beauty. Each carefully crafted drop of our serums represents a moment of empowerment, as we believe that skincare rituals are not just about enhancing your outer radiance but also nurturing a sense of inner confidence and self-love. Embrace your individuality and let “Matiamou” empower you to unlock your true beauty.
CREDIT
- Agency/Creative: V83™ by Vestart
- Article Title: Matiamou Serums Brand Identity
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Greece
- Agency/Creative City: V83™ by Vestart
- Market Region: Europe
- Project Deliverables: Brand Design, Brand Identity, Brand Naming, Branding, Copywriting, Graphic Design, Logo Design, Packaging Design, Product Naming, Typography
- Industry: Beauty/Cosmetics
- Keywords: Cosmetics, Beauty, Packaging, Typography, Packaging, Skincare, Visual Identity, Branding, Millenials
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Credits:
Creative Director & Designer: Candia Souranaki
Design Consultant: Xenia Vogka
Project Manager: Vassilis Mavromatidis