Is anyone around here looking for their perfect match?
Say no more! We’re glad to introduce you to matchamor.co a Colombian brand dedicated to share a wellness universe through tea and herbal blends.
Matchamor founders came to us looking for a brand redesign and the first thing that came to our minds was: how do we preserve the brand’s essence and simultaneously broaden its possibilities beyond the matcha field? considering the word matcha is embedded in the name of the brand.
We like to think that redesigns should feel natural and true to the essence of each brand —considering and honoring the path they’ve already walked— while exploring and creating opportunities that allow brands to stay relevant in the present and face future challenges.
Well, the solution was also right there, in the name.
Amor (love) has been a pillar to the brand since its origins and that is why we decided to divide the name to intentionally make the word “amor” more noticeable. As for the brandmark, we illustrated two persons celebrating a ritual on the ground, from which sprouts a plant that offers them shelter and protection in sync with the sun, the moon and the stars.
If you look carefully, you will notice that the whole composition portrays the most wellknown love symbol, a heart!
CREDIT
- Agency/Creative: invade
- Article Title: Matchamor Tea and Herbal Blends Packaging Design
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Colombia
- Agency/Creative City: Medellin
- Market Region: Global
- Project Deliverables: 2D Design, Animation, Art Direction, Brand Design, Brand Guidelines, Brand Identity, Brand Mark, Packaging Design
- Industry: Food/Beverage
- Keywords: Matcha, wellness, brand identity, Colombia
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Credits:
Design & Creative direction: Mateo Rios
