Preserve your youth
Where to Store Your Youth
Peace is harvested
Where love germinates
Memories of the same time
Inspired by the four elements of cosmos—space, period, flow, and contemplate—Combining flow motifs and windows, the story of “Nha Bi” begins with the windows, where artisans place their earthen works so that the sunlight from the windows lingers with their memories. Surname. The memories they created are kept at “Nha Bi” where every morning welcomes the sun and wind, and in the afternoon enjoys tea and memories.
When it comes to Vietnam, we all know about the traditional profession imbued with national culture – Pottery. Among them, Bat Trang is one of the most famous and oldest ceramic craft villages in our country.
A potter, also known as an artist, not only has skillful hands but also has to be a person who loves his craft and has a heart to create soulful ceramic works of art.
Because pottery has been around for a long time, no one can remember or calculate the number of years it has existed. We only know that ceramic artists have passed the fire on to future generations and are constantly trying to maintain it. To develop pottery sustainably to this day, along with pottery, tea is also one of the oldest and familiar crops to Vietnamese people. Along with the development of the country through many ups and downs, famous tea such as Hoang Lien Son mountain range ancient tea, Bao Loc Oolong tea, Lam Dong are considered the national tea of Vietnam. The story “The Bi House” wants to bring about stories that happen, have endings, and are kept.
The ultimate goal of “Nha Bi” is simply to tell a story about our experience of making pottery and enjoying tea and hope that everyone can feel the joy of doing those things. we can’t do it now.
In addition to enjoying tea, customers who want to experience making handmade ceramics will be given a tag with a tool to note the full name of the person who made the product as well as the date they made it so that when making it at Nha Bi, they will heat it to create the product. When the final product is delivered to external users, customers who own this card will receive free parking
CREDIT
- Agency/Creative: Marvis Nguyen
- Article Title: Marvis Nguyen Brings Soul to Branding with Nha Bi’s Ceramic and Tea Heritage
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Vietnam
- Agency/Creative City: Hồ Chí Minh
- Market Region: Asia
- Project Deliverables: Brand Identity
- Industry: Food/Beverage
- Keywords: Nhà Bi - Visual identity
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Credits:
CREATIVE DIRECTOR: Marvis Nguyen