Bringing this packaging design to life was a creative journey driven by the challenge of translating flavor into visual form. From the start, my goal was to craft a bold, eye-catching identity for Saldva’s new truffle-infused seasoning line—one that would stand out on the shelf while clearly communicating the premium quality inside. I wanted the packaging to not only attract attention but also inspire curiosity and convey a sense of sophistication and everyday usability.

Each of the four seasoning blends has its own visual identity, with carefully selected colors chosen to reflect the mood and suggested culinary use. I leaned into vibrant, energetic tones to bring a modern and appetizing feel, contrasting against clean, minimal typography for a balanced aesthetic. Every label features a custom illustration—subtle but playful—depicting a suggested dish or use case. This visual storytelling element was key in helping customers immediately connect with the product.

Typography was kept clean and modern to ensure clarity, while the layout emphasizes usability with intuitive hierarchy. I paid special attention to detail in the label composition, ensuring that each element, from the logo placement to the background pattern, worked cohesively. The result is a packaging line that feels unified yet distinct, with each product confidently standing on its own. Designed to catch the eye, spark ideas, and feel at home in any kitchen.

Material choice also played a vital role in reinforcing the premium feel of the product. A soft-touch matte finish was selected for the labels to elevate the tactile experience, while subtle gloss accents highlight key design elements like the logo and illustrations. This contrast not only adds depth but invites the customer to engage with the packaging on a sensory level—turning a simple spice jar into a small moment of discovery.