“Marston’s beers have been given a graphic-led new image in a radical departure from its traditional proposition to modernise and attract a new generation of drinkers.
The new branding and packaging created by Butcher and Gundersen generates a compelling and more authentic meaning behind each of the brand’s stories across a portfolio of brands. From its well water and hops to the onsite steam engine and head brewer who created the famous Pedigree brand, Marston’s wants to resonate with drinkers who are attracted to the authenticity and simplicity of the new beer scene.”
CREDIT
- Agency/Creative: Marston's Beer Company
- Article Title: Marston’s Beer Company – Marston’s Beers
- Project Type: Packaging
- Substrate: Glass, Metal, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
