Marjan Brand Transformation: Elevating Gilani Essence Through Packaging Design

Marjan, a cherished Gilani brand nestled in the heart of Mashhad, initially established its digital presence. Two years ago, our team of expert graphic designers crafted Marjan’s brand and visual identity. As Marjan continued to flourish, we recognized the necessity for a packaging rebrand, entailing significant shifts in color, content, and structure.

The evolution of Marjan’s label and packaging design from white-gold to a vibrant red-gold aligns them with the brand’s logo, capturing the vivacious spirit of Gilan’s enchanting ambiance, and enhancing their visibility on store shelves.

Meticulously designed in three languages, our packaging content layout ensures easy information retrieval. Coupled with a thoughtful label and text arrangement, it results in cohesive and informative packaging.

Our primary focus revolved around Marjan’s packaging. Countless hours of design, prototyping, and collaborative discussions culminated in the final design.

In the quest to convey the essence of Gilan, Marjan’s label and packaging underwent a transformation inspired by Gilani villa architecture. When placed back to back, these designs ingeniously form the shape of a house, minimizing wasted space during shipping.

Our talented artists at Zarif Graphic meticulously crafted Marjan’s character, adorning traditional Northern attire, situated near windows and a terrace, accompanied by a basket of Gilani treasures, all brought to life with high-precision printing. Studio Karno’s photography expertly captured the captivating product visuals.