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Marios Karystios Creates the Wine Label Design for FUMM: The New Sustainable Wine from Manousakis Winery

Marios Karystios Creates the Wine Label Design for FUMM: The New Sustainable Wine from Manousakis Winery

Manousakis Winery, nestled in the heart of Crete, has introduced its latest creation: FUMM, which stands for Fantastic Uber Majestic Masterpiece. This innovative wine is a blend of local indigenous varieties Thrapsathiri and Athiri, embodying the rich viticultural heritage of the region on the foothills of Lefka Ori. FUMM is crafted with a low intervention approach, which means minimal manipulation during the winemaking process, allowing the true character of the grapes to shine. This technique preserves the natural flavors and terroir, resulting in a wine that is both authentic and expressive.

FUMM was photographed by renowned photographer Maurizio Di Iorio who captured in his unique style the weirdness of the wine label.
Manousakis Winery is renowned for its commitment to quality and sustainability, producing wines that reflect the unique landscape of Crete. FUMM is a delightful addition to their portfolio, offering a fun and versatile drinking experience that can be enjoyed all year long. Whether you are a seasoned wine enthusiast or a casual drinker, FUMM promises to captivate with its vibrant and pure taste.
In addition FUMM is notable for its fun packaging. Manousakis Winery also emphasizes eco-friendly practices in both vineyard management and winemaking, ensuring that each bottle of FUMM is produced with a minimal carbon footprint.
As Manousakis Winery continues to innovate and honor the traditions of Cretan winemaking, FUMM stands out as a testament to their passion and expertise in creating exceptional wines that resonate with both local and international audiences.

CREDIT

  • Agency/Creative: Marios Karystios
  • Article Title: Marios Karystios Creates the Wine Label Design for FUMM: The New Sustainable Wine from Manousakis Winery
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Cyprus
  • Agency/Creative City: Pafos
  • Market Region: Global
  • Project Deliverables: Packaging Design
  • Format: Bottle
  • Industry: Food/Beverage
  • Keywords: Greece, Wine, Greek Wine

  • Credits:
    Photographer: Maurizio Di Iorio

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