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Marek Jagusiak – Hopfest Craft Beer

Marek Jagusiak – Hopfest Craft Beer

“Hopfest displays a traditional approach to a beer label design. To not to become too conventional though, there are few tonge-in-cheek elements in it. The shape of the bottle is quite unique so hopefully, the overall apperance presents itself like a fussion of old and new.

Hopfest comprises of 4 styles of craft beer. The challange I had in my mind, was executing a line of packaging for a high end product with a minimum resources in materials. The graphic design was supposed to be a primary mean of “selling the product”.

The project scope: structural design of the bottle, brandig ,custom lettering, labels graphic design, 3d modelign and rendering.”

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