Mara Coffee is a speciality coffee subscription service based in the UK, showcasing the best African coffee.

Mara shares the best specialty coffee from Africa with their customers and inspires further discovery. Mara offers African specialty coffee subscriptions providing new varieties every month. They are the only UK high-end specialty African coffee subscription service with exceptional taste and quality.

Mara shares their passion for travel and highlights the incredible coffee produced in Africa in a convenient and sustainable way at home.

The Mara brand values taste, quality and variety. Mara coffee is smart, and sophisticated brand with good taste. With a passion for adventure, knowledge and inspiration.

Mara was unhappy with their existing branding and packaging, it was put together in-house and felt a lot like other start ups in the market and It didn’t have a high-end feel it deserved.

Flipside worked with Mara coffee to create an identity and branding for the packaging, delivery boxes, and information cards.

After our branding Q & A and consultation with Mara coffee, we came up with a number of branding and packaging routes based around their story and positioning. These were then developed with Mara to the final design solution.

The logo monogram ‘M’ and a ‘C’ are combined in a stylised manner to represent a African landscape with a large sun. The ‘M’ takes the form of mountains, making reference to Kenyan landscape, but also highlights the important aspect of altitude and the perfect growing conditions for coffee beans. The ‘C’ represents Africa’s hot climate in the form of a large sun.

The colour coded coffee and tea cartons, feature a illustration of a patterned African mask, these are debossed and foiled together with the logo to give premium feel to the product. Complimentary coloured labels, that are digitally printed, can be changed monthly, inorder to label the products contents, which changes frequently due to the small batch production of the selected African coffee farms. These are packaged in a simple branded delivery box to be sent out each month, with coffee information cards that are placed inside.