Apomas, (από ‘μας, from us), is a traditional Greek phrase deeply rooted in Greek culture, accompanying the presentation of a precious gift. This phrase embodies a selfless act of love. It is bestowed upon us by a cherished one as a gesture of gratitude or to bring joy, offering us something exceptionally special from their household—be it homemade food, a handcrafted specialty, or a pure, natural product. These are treats and offerings we joyfully accept, without a doubt regarding their nutritional value, origin, and quality. Moreover, they are items we desire to have more frequently in our own home.

The intimate family of Apomas fervently believes in the authentic values of human relationships and advocates for their central role in our daily lives. Constantly traversing Greece, intimately connecting with producers, they meticulously select products renowned for their quality, enticing aromas, and exquisite taste. These pure products encompass items like olive oil, honey, nuts, or capers—raw and unprocessed, reminiscent of the offerings passed down by our grandmothers.

To promote these products, a series of linear illustrations was created, abstractly portraying the package contents. These illustrations center around the circle and the line as basic design elements. Through various forms, they artfully craft the image of each product, highlighting its unique features. Hotfoils are incorporated into the prints, not only to accentuate the design but also to lend a chic appearance to the products. Reflective materials are chosen for all papers and labels, adding to the overall sophistication of the packaging.