Everyone accepts the fact that change remains constant in our lives but to rightfully adapt to that change means to never lose your identity to it and that is what our client believes in.

The brand Manizales is the epitome of excellence and traditional values. As the time was changing, their excellent taste and quality remained the same but their brand identity was getting outdated.

The goal was to keep up with the change in the market, become the change they aspired to be without losing their product identity. So, the solution was simple, modernize the product design but in a way that it only enhances the original design and doesn’t change the core traditional identity.

To make that happen, a unique yet solid color combination was selected with the fonts that portrayed an 80s outlook. Now the face on package was designed carefully that is shows the face of a farmer so create a sense of human connection. With this being done, we had an idea of what the new foundation of this packaging design will be. To make the design the modern yet vintage, sticker design was used for information that required attention but in a vintage style.

About Manizales Coffee Roasters
Picked using traditional methods, our coffee comes directly from family farms located in Tolima, Colombia. Thanks to the altitude at which the coffee trees grow (1500-1800 meters above sea level) and to the fruit trees that surround the plantation, our coffee is rich in flavor and without a bitter aftertaste.
You will get a cocoa-flavored infusion with a sweet taste of brown sugar and almonds. A finish with a touch of orange flavored acidity. It is a balanced coffee both served hot and cold.