Pippin is an innovative startup that aims to transform California’s housing market through technology. It emerged with the mission of improving the quality of life and addressing the housing crisis by providing affordable and dignified housing. The project awakened in us a deep nostalgia for the past and an optimistic vision of the future. We drew inspiration from the artistic movement of retrofuturism, more specifically Atompunk, which involves imagining the future from a nostalgic perspective, blending elements of the past with a hopeful vision of the future.

Our first challenge was to create a brand identity for Pippin that conveyed this unique combination of past and future. We designed a logo that, along with other design elements such as typography selection, reflects the essence of the future using distinctive colors and visual motifs that highlight the technology and sophistication that characterize this project.

During the design process, one of the main challenges was finding an appropriate balance in Pippin’s brand personality that allowed its products and sub-brands to coexist with it organically. To achieve this, we created a consistent and appealing brand identity that reflects Pippin’s vision and values but is capable of becoming neutral enough to coexist with sub-brands when necessary to highlight the solutions they offer, such as the Rent the Backyard sub-brand, which consists of Accessory Dwelling Units (ADUs).