“Merum means ‘pure and unadulterated’ in Latin. Merum Estate is set in Pemberton, Western Australia, a pristine location where 85% of the region remains under native vegetation.
For this mid-level range of wines, a fantasy ‘floating world’ was created consisting of a collection of plants and animals endemic to the area. The working ecosystem revolves around a towering Karri tree, a native species for which Pemberton is renowned.
The botanical styled illustration works both as a whole image, and also when separated into four segments, a quarter appearing on each label. The labels are then embellished with silver foiling and a raised UV varnish for tactility.”
CREDIT
- Agency/Creative: Manifesto Design
- Article Title: Manifesto Design – Merum Estate Signature Wine Range
- Project Type: Packaging
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
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