Mandoon, one of Western Australia’s most well-known and awarded wineries – is nestled in the Swan Valley and set beside the Swan River. Established in 2008 by the Erceg family, Mandoon has a historical heritage that dates back to 1840.

Mandoon deserved a refresh and elevation of the entire brand proposition. It is a multi-tier wine brand, showcasing premium varietal wines from iconic winemaking regions in Western Australia.

The name ‘Mandoon’ originates from the Noongar language, meaning ‘place of many trees’, and was chosen by the Erceg family as a tribute to the traditional owners of the land.

With this rebrand, I was tasked with elevating the identity to reflect its premium status and move towards a natural, biodynamic feel that was reflective of their minimal intervention style of winemaking and their relationship to environment. The landscape, fauna and the ‘majesty of the trees’ are captured in this series of wines.

Each varietal is differentiated with its own colour-way, patterns and textures within the illustration highlighted with touches of gold foil and the trees are given a tactile feel with a raised high build screen. The distinctive irregular shape of the front and back labels compliments the illustration and creates a more natural and organic feel for the Mandoon brand, and immediate brand recognition.

“The richness of the soil, the bright foliage of the shrubs, the majesty of the surrounding trees, the abrupt and red coloured banks of the River occasionally seen, and the view of the blue summits of the mountains from which we were not far distant, made the scenery around this spot as beautiful as any thing or kind I had ever witnessed” – Sir James Stirling, 1829