Vegan Isles is a lemonade inspired by the Bahamas. We design under a clear and direct concept: “The freshness of an Island is under the leaves.”

Natural luxury stands for plain, natural elegance, uniqueness and environmental awareness. We transfer these ideas to the packaging with as few elements as possible but with a forceful and fresh personality. Our packaging is carefully integrated into the natural landscape: a tropical leaf-shaped label guides you to the main information witch is presented with a traditional font and minimal design. The green leaf is incorporated into the lid of the same tone to achieve an effect of minimal elements.

We decided to use a single tropical leaf for its shape and functionality, since the thickness of the label allows not only to convey the concept, but also to assure customers that the bottle has not been opened.

To show the product, we have create very clean images full of lights and shadows to highlight the same design concept and highlight the naturalness of the product. There are three different flavours that are only distinguished by their, which indicates that it is not a quick purchase line, it is a product that requires a moment of your attention. This gives us a more aware and relaxed customer experience

Nature is the New Luxury
Consumers are seeking more creativity, flexibility and variety in their diets by mixing up traditional with new flavours. Vegan Isles is a conceptual project reflecting current market trends.