“A piece of Italy in Honduras” is the concept behind the identity. The goal was to find a way to communicate Italian culture, history, and art through gastronomy.

Rosso Napoletano, is a restaurant that imports its ingredients directly from Naples (Italy), so we create a unique and authentically Italian experience through simple, elegant, and fun graphics.

The design of this identity contemplates not only the gastronomy of this country but its culture and history. With these elements, a contemporary and colorful identity was designed that seeks to reach young market and high demanding tastes audiences.

During the process they experimented with various fonts but it was decided to use a classic and bold typeface that whets the appetite, in typical Italian colors, predominantly red as well as subtly intervened works of art to recall the great Italian art. Daily interaction through social networks allows us to play with serious elements and transform them into graphics that are closer to our target audience.

One of the biggest challenges is that this restaurant started only in delivery, so creating interactions with the public was essential for the project. Thanks to social media and continuous postings, and excellent quality of the products, it was possible to place it among the best food options for the inhabitants of San Pedro.

As part of the brief, one of the most important factors was to highlight that Rosso Napoletano adheres to the traditional Neapolitan ways of making pizzas and even uses an oven imported from Naples that is certified by The True Neapolitan Pizza Association (Associazione Verace Pizza Napoletana, AVPN). The owner of Rosso Napopletano is a true lover of good food, so he fervently takes care of every detail of the pizza eating experience. To do this, we have designed details that ensure that the pizza is consumed properly: such as the sticker that explains how to get a crunchy pizza when you receive it.

Rosso Nappoletano is not only pizza, but passion for Italy.