“II Ciclo de Surf” is a festival that aims to bring together various individuals connected to the waves and the sea, fostering meetings, conversations, cinema, music, exhibitions, and moments of camaraderie and sharing. This festival serves as a vibrant platform for people who are passionate about surfing and the ocean to converge, share their experiences, and celebrate their love for the sea. It is a celebration that goes beyond the physical act of surfing, delving into the cultural, artistic, and communal aspects that make the surfing community so unique and dynamic.
The second edition’s theme is “A Different Perspective.” For this purpose, a visual identity has been created that challenges the audience to see from the perspective of the sea. When in contact with water, it distorts our vision, creating different perspectives and interactions. This theme encourages attendees to reflect on how their perception changes when viewed through the lens of the ocean, offering a metaphorical exploration of how we see and experience the world around us.
The result is a unique communication that encourages visual interaction with the audience. This interaction is not just limited to visual stimuli but extends to the overall sensory experience of the festival. Attendees are invited to immerse themselves in the sights, sounds, and even the sensations of the sea. The festival’s diverse program includes film screenings that showcase the beauty and power of the ocean, musical performances that echo the rhythms of the waves, and art exhibitions that capture the essence of the sea in various forms.
Moreover, “II Ciclo de Surf” provides opportunities for meaningful conversations and exchanges among participants. It creates a space where surfers, artists, filmmakers, musicians, and enthusiasts can come together to discuss their passions, share their stories, and forge new connections. The festival emphasizes the importance of community and the shared love for the sea, promoting a sense of unity and camaraderie among attendees.
In essence, “II Ciclo de Surf” is more than just a festival; it is a celebration of the sea and all it represents. It is an invitation to see the world from a different perspective, to appreciate the beauty and mystery of the ocean, and to connect with others who share this appreciation. Through its diverse activities and engaging theme, the festival aims to inspire and unite the surfing community, fostering a deeper understanding and connection to the sea.
By bringing together a wide array of events and experiences, “II Ciclo de Surf” stands as a testament to the rich and multifaceted culture of surfing. It highlights how the sea can be a source of inspiration, creativity, and connection, reminding us of the profound impact it has on our lives. Whether through the distorting lens of water or the unifying power of shared passion, the festival invites us to embrace a different perspective and celebrate our collective love for the waves.
CREDIT
- Agency/Creative: Malk Studio
- Article Title: Malk Studio Designs Unique Visual Identity for ‘II Ciclo de Surf’ Festival
- Organisation/Entity: Freelance
- Project Type: Graphic
- Project Status: Published
- Agency/Creative Country: Portugal
- Agency/Creative City: Lourinhã
- Market Region: Europe
- Project Deliverables: Brand World, Branding, Editorial Design, Photography
- Industry: Entertainment
- Keywords: Surf, Design, Branding, Editorial
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Credits:
Graphic Designer: Francisco Malvar