Makeup sponges help to get a fine natural look effortlessly without compromising your skin. It is a good beauty tool for every girl! This extra popular item you can find in every store with cosmetics. The aim was to create a packaging design for a line of makeup sponges what is trendy and catchy.

Makeup sponges are available in the market in numerous shapes and sizes. Some are rectangular, some are round, and some come with round edges, while some are flat. In design, it was important to express these various primitives. It looks simple but the form of the product is memorable, so customers associate it with the item.

Typography is minimalistic and modern. It is is used sans-serif typeface. The name of the brand is repeated a few times, being as a creeping line. We use it as an important element of motion graphics for the advertising. Colours what are used are fresh and modern, they follow the colours of the sponges. Design expresses the specific of makeup sponges.

The price category is premium, so the design should be unique and attractive to the target audience. This type of people finds minimalism and simple elements beautiful.

The idea of the packaging is to make it not transparent as other packages of this category. Customers don’t see sponges but understand what is inside because of the well-known shapes. So it’s minimalistic but very catchy and self-sufficient. It is a way to stand out against the competitors.

We can easily adapt design to different sponges and create other elements of identity.