Prime Video FYC Fall Awards Cookie Box
The Prime Video awards team asked us to design a mailer to encourage awards season voters to consider titles from Prime Video and Amazon Studios. They requested a concept that was entertaining, enticing, and felt premium. The concept we landed on was sending critics, voters, and press something they were sure to welcome…cookies!
Each cookie box was filled with eight cookies, with each cookie representing a Prime Video title. For instance, Dead Ringers was a red velvet cookie, tying into the thematic color treatments used in the art direction of the show. We worked with Last Crumb to customize their existing packaging, adding show title treatments on the front, and show quotes on the back. The cookies were packaged in an elegant, black rigid display box with gold foiled messaging and branding.
Also within the cookie box was an invitation to watch titles from the Prime Video library. The invitation’s envelope was a celebration of the scope of talent involved in each one of these titles and their connection to one another under the Prime Video umbrella. The blind embossed envelope represented the film world through a sophisticated collage of iconography, with carefully placed die-cuts that revealed hints of gold and the invitation’s message below. The invitation was printed on black paper stock and gold foiled with elegant typography treatments and celebratory star elements.
The Fall Awards Mailer was 100% recyclable and carbon neutral (by way of CarbonFund).
CREDIT
- Agency/Creative: Makelike Design
- Article Title: Makelike Design Brings Prime Video Titles to Life Through Elegant, Tasteful Packaging
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: Portland, Oregon
- Market Region: North America
- Project Deliverables: Art Direction, Copywriting, Design, Graphic Design, Illustration, Packaging Design
- Format: Box, Pouch
- Industry: Entertainment
- Keywords: Packaging Design, Invitation Design, Illustration, Copywriting, For Your Consideration, Cookies
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Credits:
Creative Directior: Mary Kysar
Art Director, Designer: Hanna Holtz
Designer: Evelyn Kritler
Project Manager: Tara Shirriff
Copywriter: Robin Rosenberg
Advertiser / Brand: Prime Video
Head of Awards: Debra Birnbaum
Head of Awards Creative: Shanti Marlar
Principal, Awards Marketing: Brooke Ford
Creative Strategist, Awards: Charlotte Dunnam
Art Director, Awards: Madison Boutilier
Sr. Creative Project Manager, Awards: Mike Rothenberg
Production Company: THAcreate
Cookies: Last Crumb
